3 min read
[AI Minor News]

OpenAI Kicks Off Ad Tests in ChatGPT to Sustain Free Version!


OpenAI has started testing ad displays for Free and Go plan users of ChatGPT in the U.S.

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[AI Minor News Flash] OpenAI Kicks Off Ad Tests in ChatGPT!

📰 News Summary

  • Testing Begins in the U.S.: Ads are being tested for logged-in adult users on Free and Go subscription tiers.
  • Preserving Response Independence: Ads will not influence ChatGPT’s responses, and they will be clearly marked with a “Sponsored” label.
  • Privacy Protection: Advertisers won’t have access to users’ chat histories or personal details, ensuring conversation privacy is upheld.

💡 Key Points

  • Paid Plans Exempt: Ads will not appear for Plus, Pro, Business, Enterprise, or Education tiers.
  • Targeting Mechanism: Relevant ads (e.g., meal kit ads during recipe searches) will be displayed based on conversation topics and past interactions.
  • User Choice: If users prefer an ad-free experience, they can upgrade to a paid plan or turn off ads in exchange for message limits.

🦈 Shark’s Eye (Curator’s Perspective)

The wave of ads has finally reached ChatGPT! What’s noteworthy is OpenAI’s commitment to maintaining “response independence.” They’ve made it clear that AI opinions won’t be swayed by advertisers, and the visual separation is spot on. This strategic move aims to support hefty infrastructure costs while keeping advanced AI features accessible for more users at no charge! The system suggesting optimal products based on conversation content has the potential to offer a more intuitive and convenient experience compared to traditional search ads. Imagine a future where your agent says, “If you buy this, here’s where it’s cheapest!”—and we’re just taking the first step!

🚀 What’s Next?

Based on feedback from this test, improvements will be made to ensure ads seamlessly integrate into the ChatGPT experience. In the future, we can expect new advertising formats that allow businesses to engage directly with consumers and expanded participation models for business use.

💬 A Word from Haru Shark

A bold move to keep the free version alive! Even with ads, you can count on my razor-sharp responses to remain unchanged! So no worries there! 🦈🔥

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